Five DJs turn the tables on the history of music. Follow DJ Premier, Mark Ronson, Skrillex, Pretty Lights and The Crystal Method as they remix, recreate and re-imagine five traditional styles of music. From the classical perfection of the Berklee Symphony Orchestra to the bayou jams of New Orleans jazz, our five distinctive DJs collaborate with some of today’s biggest musicians to discover how our musical past is influencing the future.
CyKiK served as digital strategy and production for the campaign.
collaborator: Greenglight Music & Marketing
In launching Hyundai's new Santa Fe SUV, consumers were asked "What can we do for parents?" Because parenting is hard and parenting well is even harder. Every day thousands of kids are subjected to indignities like mom jeans and easy-listening radio. To fight this growing epidemic, Hyundai teamed up with Tenacious D, Alicia Keys, KISS, Travis Barker and Alanis Morissette to help parents reclaim their punk rock edge.
CyKiK produced dynamic digital advertising assets for the campaign.
collaborator: Greenlight Media & Marketing
The GRAMMY's Hyundai Center Stage is an innovative music platform built to help artists achieve their full potential. In collaboration with Mike Shinoda of Linkin Park, up-and-coming artists get to have their careers amplified via music video, music festival performance, and a recording session with a GRAMMY winning producer. A cutting-edge interactive experience was created at the GRAMMY's to bring the Center Stage program to life and exhibit Hyundai's dedication to innovation.
CyKiK worked on the digital strategy around the campaign launch as well as developed a custom instagram application for for the Grammy event.
collaborators: Greenlight Media & Marketing, Disrupt